Kindaholz

Kindaholz is a team of educators, designers, and parents to create a line of toys that support early childhood development. Their focus is on child-centered, imaginative play through thoughtfully designed, Montessori-inspired products.

Duration
Jul 2024 - present​

Role
Visual Designer Illustrator

Tools
Figma, Figjam, Adobe Illustrator​

Wording Guidelines

We use direct “you” language—personal, engaging, and friendly.
We speak to parents as partners and thoughtful decision-makers.
Specialist terms (e.g. “self-efficacy,” “free play,” “sensitive periods”) are used with clarity and context.

Typography/Title text

SemiBold Italic

A b c d e f g h j k l m n o p q r
s t u w x y z 1 2 3 4 5 6 7 8 9

Source Serif Pro

Typography/Body text

Regular

A b c d e f g h j k l m n o p q r
s t u w x y z 1 2 3 4 5 6 7 8 9

Montserrat

Visual Identity/Logo

Poppins

Semibold

Visual Identity/Colors

Competent, not condescending

Playful, not silly

Emotional, not overly sentimental

Clear, not distant

Visual Identity/ Illustrations

Visual Identity/Illustrations/ Digital inlay